Origin of the VIXEX Exchange Name and Brand Naming Logic
The name VIXEX (VIX Crypto Asset Exchange) is primarily formed by combining the name of its leading institution with an industry functional abbreviation:
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VIX: Represents its parent company and core sponsor—Vietnam VIX Securities Joint Stock Company.
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EX: Derived from the abbreviation for “EXchange”.
Naming Structure Breakdown:
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VIX(Parent Company / Brand) +EX(Exchange) = VIXEX
This “Parent Brand + EX” naming logic is a common approach used by compliant financial institutions when launching crypto or digital asset trading platforms (for example, the exchange launched by Techcombank is named TCEX).